Description
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketingshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
1 Blogging basics
2 Getting into the blogging mindset
3 The power of blogs for business
4 How your company can use blogs
5 What type of blogs are best for your company
6 Using blogs to increase internal communication
7 Learn what's being said about your company and products
8 Participating in your blog
9 Dealing with negativity
10 How to succeed in blogging
11 The future of business blogging
App Sample blogging policy
Author: Jeremy Wright
Pages: 336 pages
Publisher: McGraw-Hill; 1 edition (November 15, 2005)
Language: English
Format: Pdf
Purchase: http://www.amazon.com/Blog-Marketing-Revolutionary-Increase-Exceptional/dp/0072262516
http://www.langlang.cc/1800199.htm#lang2
Download: http://rapidshare.com/files/301888124/Blog_Marketing.pdf
Size: 4147 KB
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