Thursday, 6 October 2011

The Inbound Marketing Trade Show Planning Guide

Trade shows are one of the most expensive, resource-intensive initiatives in any marketer’s budget. And with your competitors just down the aisle, you need to make sure you drive traffic to your booth and capture as many top-quality leads as you can.

In the eBook “The Inbound Marketing Trade Show Planning Guide” you’ll read about how to make the best use of inbound marketing and social media to ensure buzz leading up to the event and maximize traffic to your booth.

Find out:

    * How to pick the right social media tools for the job
    * How to track the ROI for each tradeshow
    * What to do before a show (including an inbound marketing editorial calendar)
    * How to set goals for your tradeshow
    * What works best during a show to attract traffic
    * Proven follow-up tips after the show

Make sure your company maximizes ROI at its next tradeshow. 

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